Generally speaking, how long is your attention span?
If you're like me, it's somewhere betwe–
Aaaand I lost ya.
Ok we're back. The answer is 8 seconds.
Yet Google has taught us the best content is between 2500-4000 words.
Seriously, who has time for that?
Is content for marketing purposes getting too long? I'm betting yes.
That's why I'm starting a new experiment:
No content over 300 words long.
Why would I do such a blasphemous thing?
Here are my hunches. Shorter content will:
Be read to the end
Be more impactful
Lead to more sign-ups
Get more shares
As a bonus, it's easier to create.
Great ideas don't have to come in large packages. In fact, the best ones don't.
To be or not to be?
What do you think?